In recent years, public funds have been providing professional asset management services for tens of millions of resident families, and have become the backbone of residents' financial management and pension financial services.
According to statistics, as of the end of 2020, 53% of China's public fund assets are held by residents; among the effective accounts of over-the-counter investors of public funds, the number of individual investor accounts reached 1.185 billion. Doing a good job in investor education, especially for individual investors, helping the public to have a deeper understanding of investment and finance and face the market more rationally is not only an important means to protect the legitimate rights and interests of the majority of investors, but also the responsibility of public funds as a representative industry of financial inclusion.
All along, GF Fund Investor Education Base has been upholding the investment education concept of "investor-centered, easy to understand and practical, and advancing with the times", deepening the relevance and effectiveness of investment education work through systematic course columns, diversified presentation forms, characteristic IP design, and interesting activity contents, and helping public fund investor education. It has been widely recognized by the public and the industry for its high-quality development.
Recently, under the guidance of the China Securities Regulatory Commission Guangdong Regulatory Bureau, the series of investment education products produced by GF Fund's investment education base, namely "Read the report of listed companies", won the first prize for excellent investment education products after being collected and evaluated by Guangdong Securities and Futures Association, Guangdong Listed Companies Association and Guangdong Fund Industry Association. The investor education activity of "One Division, One Province, One University" organized by GF Fund was awarded as an excellent investment education activity. It is reported that GF is the only public fund company to receive double recognition in this award.
Under the background of the registration system reform, to help investors improve their ability to read and use information disclosure documents of listed companies, GF Fund Investment Education Base actively cooperated with Guangdong Securities Regulatory Bureau and carried out a special investment education activity with the theme of "reading and understanding reports of listed companies".
Up to now, the base has produced 14 issues of beautiful illustrations around the theme, each issue explaining one knowledge point, such as "what is a prospectus" and "framework system of prospectus", to help investors master the way to read and understand various reports of listed companies. methods.
At the same time, to better transform the obscure professional knowledge downward, and make the investment education content more interesting and easy for the general public to understand and accept, the base has further produced six small theater videos, in which the output of financial knowledge is done in a fun and entertaining way through interesting and informative scenarios, which have received good reactions on new media platforms such as Shake Sound and video number.
Since 2021, GF Fund Investment Education Base has actively responded to the call of "One Division, One Province, One University" investor education activities of the Fund Industry Association, centering on Guangdong Province, going to communities, enterprises, and schools in Zhanjiang, Zhaoqing and Qingyuan, etc., to "popularize financial knowledge" and "prevent financial fraud". "and "prevention of financial fraud" as the two main lines, from the "post-50s" to the "post-00s" to reach the first line, and carried out a series of in-depth investment education Public welfare activities.
On the premise of complying with the prevention policy, the base actively carries out various forms of offline activities, such as lectures, interviews, contests, exhibitions, etc., and combines with the online multimedia matrix, diversified investment education reaches tens of thousands of people.
To improve the effectiveness and relevance of investment education, the investment education base has developed different customized investment education contents for different groups of people. For example, for the middle-aged and elderly groups who are prone to fall into financial scams, a series of lectures on the topic of "How much do you know about preventing non-financial scams", together with questions and answers, games and other interactive links, so that the public can easily grasp the skills of fraud prevention, and also directed to allocate floral art and other aesthetic activities to enhance the enthusiasm of participation; while for the new force of investment college students, a series of fund science courses, and supporting design "Reddit Cup" online simulation investment challenge activities, so that students can not only systematically understand the fund, but also learn to apply, in practice to cultivate the investment mindset and skills.
In April, the SFC issued the "Opinions on Accelerating the High-Quality Development of the Public Offering Fund Industry", which called for the comprehensive strengthening of investor education and efforts to improve investors' sense of access.
In the future, GF Fund Investment Education Base will continue its efforts, continue its high standards and strict requirements, actively combine market changes, gain insight into investors' pain points, improve the investment education system, innovate the form of investment education, create more enjoyable investment education products and activities, and do a good job as a "refueling station" and "service station" for the majority of investors. "To contribute to the high-quality development of the industry.