On December 14, 2022, at the Southern Finance and Economics International Forum 2022, hosted by Southern Finance and Economics Group and Guangdong Federation of Industry and Commerce and organized by 21st Century Business Herald, GF Fund and 21st Century Business Herald officially released the "China Fund Investor Survey White Paper - Investor Profitability Experience Survey (2022)" (hereinafter referred to as "White Paper"). (2022)" (hereinafter referred to as "the White Paper").
Since May 2022, "Ask the Investor (2022)", a large scale anti-non-investment education project initiated by 21st Century Business Herald, is guided by China Securities Investment Fund Association, with special support from Shanghai Securities Regulatory Bureau and other organizations. As a key milestone of this project, 21st Century Business Herald and GFSE jointly conducted an investor profitability experience survey during August, and after systematic research and study, officially produced the "China Fund Investor Survey White Paper - Investor Profitability Experience Survey (2022)". Based on the core objective of investor companionship, solving the old industry problem of "funds make money but fund investors don't and optimizing investors' profitability experience, the white paper hopes to conduct a clearer and deeper portrait study of investors' investment behavior, and at the same time, to quantify and analyze the effectiveness of the industry's investment education work from investors' perspective, so as to make a new definition and positioning of investment behavior science in the fund industry. A new definition and positioning of investment behavior in the fund industry.
According to the white paper, individual investors were selected as the target of this research, and the research period was from August 9, 2022 to August 29, 2022. 15,233 valid questionnaires were collected, and the distribution platform included 21st Century Business Herald "21 Finance APP" and public fund companies such as GF Fund. At the same time, in order to improve the coverage and accuracy of the basic data collection, three bank branches were sought to participate, namely a large state-owned commercial bank, a leading joint-stock bank and a listed city merchant bank, covering first, second and third-tier cities in terms of location.
Focusing on investor profitability experience, investor education and other current hot topics in the industry, the "China Fund Investor Survey White Paper - Investor Profitability Experience Survey (2022)", based on extensive research and understanding the real wishes and demands of fund investors, draws relevant conclusions through a research framework and system that combines qualitative and quantitative research, and actively recommendations. The white paper firstly portrays the portrait of surveyed fund investors and the current situation of profit experience, presents and analyzes in detail the various investment behaviors of investors before and after investment and their impact on profit experience, and makes reference to overseas experience to discuss the optimization of profit experience and the improvement of investor education effectiveness for individual investors in public funds based on the current situation of investor education work in the industry, investor education in the eyes of fund investors and the impact of investor education on profit experience. Based on the current situation of investor education in the industry, investor education in the eyes of fund investors and the impact of investor education on profitability experience, we propose feasible suggestions to individual investors of public funds, public fund companies and all relevant parties in the society on optimizing profitability experience and improving the effectiveness of investor education with reference to overseas experience.
As the capital market reform advances deeper, the development environment of the public fund industry continues to improve, with a more solid basic system and broader business space. With institutional support, environmental cultivation and joint efforts of the industry, the public fund industry is developing steadily, optimizing its structure and bursting with vitality, and its value of steadily playing the function of financial inclusion and serving the public's financial management and the development of the real economy has fully emerged. Along with the rapid development of the industry, the current widespread, socialized and phenomenal fund investment activities have also highlighted the importance of the public fund industry to further optimize the profit experience of investors.
GF Fund said that professional investment ability is the foundation of public funds, and improving investment research ability and investment performance is the basis for enhancing investors' profit experience. On this premise, it is also important to explore a truly customer-concentric business model and provide comprehensive solutions for the whole process to enhance investors' profitability experience. Committed to becoming a leading all-round asset management institution, GF is committed to continue to strengthen its professional capabilities in the future under the guidance of high-quality development of the industry, to do a good job in accompanying and guiding investors, to actively build comprehensive business capabilities, and to strive to enhance investors' sense of access. 

Disclaimer: The copyright of this article belongs to the original author, the content represents the author's personal views, and has nothing to do with GF Fund Management Co. Its originality as well as the text and content of the text statement is not confirmed by the Company, the authenticity, completeness and timeliness of this article and all or part of it, the text of the Company does not make any guarantee or commitment, please refer the reader only for reference, and please verify the relevant content yourself. Funds have risks, investment needs to be cautious.
Risk warning: Fund has risk, investment needs to be cautious. This information does not constitute promotional material, investment advice or guarantee for any business of the Company, nor does it serve as any legal document. The Fund Manager undertakes to manage and apply the Fund's assets with honesty, credit and diligence, but does not guarantee that the Fund will make a profit, nor does it guarantee a minimum return. The Fund's past performance and awards are not indicative of future performance. Before investing in a fund, investors should carefully read the fund contract, prospectus, fund product information summary and other fund legal documents, fully understand the risk-return characteristics of the fund products, make independent decisions on fund investments and select suitable fund products based on their own risk tolerance, investment horizon and investment objectives after understanding the products and listening to the appropriateness opinions of the sales institutions. The above information does not constitute a stock recommendation, past performance of stocks does not represent future performance, the market has risks, investment must be cautious.