In September, the National Financial Supervision and Administration, the People's Bank of China, and the China Securities Regulatory Commission jointly launched the "Financial Education Promotion Month" under the annual theme of “Protecting Rights and Preventing Risks”. GF Fund responded positively to the call, organizing various and vibrant educational promotional activities with a focus on financial education for the public and putting the people at the heart of its efforts.
GF Fund actively promoted relevant capital market laws and regulations, such as the new Company Law and the Regulation on Fair Competition Review. It launched a series of short drama clips, including Anti-Fraud Theater, creative anti-fraud promotional comics such as Journey to the West: Fraud Alert and anti-money laundering themed comics like Talking Money and Cases, aimed at enhancing the public’s ability to identify and prevent illegal financial activities and money laundering crimes. The company also launched a variety of educational programs, such as Daily Life of Fund Customer Service, Fund Hotline, Investment Evolution, and Knowledgeable in Fixed Income, to popularize basic investment knowledge, explain fund trading rules, enrich investors’ knowledge reserves, and reduce misunderstandings and disputes during the trading process. Through the video series Risk Perspective, it uncovered various types of investment risks. The Fishing Academy column, updated with behavioral finance insights, helped investors avoid psychological traps and encouraged rational investment concepts. Additionally, GF Fund released a beautiful poster titled The December Flower Command, promoting the idea of long-term investment.
In line with the theme of this campaign, GF Fund also launched a range of online activities. The Financial Education Promotion Month interactive quiz encouraged investors to safeguard their rights. On multimedia platforms such as WeChat, Xiaohongshu, and Bilibili, the company launched promotional activities on resolving disputes through diversified means, guiding investors to resolve conflicts via multiple channels. The company also held a Story Collection for preventing illegal fundraising and fighting fraud, guiding investors to draw lessons from classic stories. To coincide with the Mid-Autumn Festival, launch the 'Mooncakes Falling from the Sky: Beware of Traps' anti-fraud themed mini-game, aimed at raising investors' awareness of preventing illegal fundraising and fraud.
Looking ahead, GF Fund will take its financial education promotion into communities and places such as Hengqin Port, organizing offline events. It will collaborate with the police, universities, and other partners to launch an anti-illegal fundraising and fraud campus education campaign, aiming to enhance the public's awareness and ability to prevent illegal fundraising. The company will further expand the reach of the initiative, creating a promotional atmosphere around the theme. Through these actions, GF Fund will continue to put its people-centered values into practice, improving the quality and effectiveness of financial services.