Looking back on 2021, the macro economy and capital market were not smooth, but we believe that China's capital market is reaching new heights, and a group of outstanding listed companies is moving towards excellence.
This year, China's public fund industry has made great strides forward, maintaining a rapid development trend, with a total scale of 25 trillion yuan, setting another record high. The number of investors is also on the rise, the number of effective accounts of public funds is approaching 1.2 billion, the public influence has increased sharply, flowers and doubts are pouring in, and the entire industry has been placed under unprecedented attention.
How can we give investors the confidence to move forward in a market where there is always uncertainty? How can we bring more beauty and hope to the world in the inevitable cold winter? ——These questions are worthy of frequent introspection by the industry.
"No one can determine the direction of the financial market. The best investment strategy is to keep a clear head and stick to it."
This investment motto is also suitable for public funds that are in a period of rapid growth. GF Fund's "strategy" is to do the right thing and stick to it, time will tell. As one of the industry leaders, GF Fund has always unswervingly followed the road of "strong professionalism" and continuously improved its investment management capabilities; adhered to customer-centricity, and continuously improved the investor education service system; insisted on being a responsible corporate citizen and gather strength for more people to move forward.

Adhere to the road of "strong professional"
16 funds have returned more than 200% in the past three years 

Looking back at 2021, the market tells us that things that have never happened in the past will indeed happen, and "this time is really different" will still fail. Asset prices have diverged abnormally, and performance has been drastically divided; the high-spiritedness and optimism at the beginning of the year have finally been divided and disintegrated; the seemingly flawless business model will also encounter the boundary of development and expansion; pessimism and optimism jumped again and again.
Under the structural market situation where investment has become more difficult in recent years, more and more individual investors have begun to choose fund products as household financial asset allocation tools. Professionalism is the foundation of the financial industry, and investment and research ability is vital for the fund industry.
Taking GF Fund as an example, in 2018, the company launched a new round of five-year strategic planning, based on the industry origin and its own ability endowment, and determined the strategic positioning of active management. The premise of "taking active management as the core" is to build leading investment capabilities. After continuous exploration and summarization in practice, GF Fund has embarked on a high-quality development path, providing continuous momentum for professional capacity building.
First, continue to improve the stylized and professional investment capabilities of the investment team to promote the diversity and stability of product styles. Through measures such as optimizing the organizational structure and strengthening process management, cultivating clear and diversified investment styles to meet the allocation needs of investors in different investment objectives, economic cycles, and market environments, and helping portfolio managers base on their knowledge endowments and resource accumulation, strive to be the best in their area of expertise.
Secondly, strengthen the construction of a talented. Leading investment capability is inseparable from a high-quality talent team. On the one hand, GF Fund has built an excellent and tidy team of investment and research talents through internal training and external introduction, providing strong support for the stability and continuity of investment performance. In terms of building an efficient business development platform, continuously strengthen the systematic support of research, risk control, and financial technology, and create an open and inclusive working atmosphere, so that outstanding talents can be fully empowered and realize their own growth on the company platform.
Finally, adhere to the medium and long-term performance orientation, and strive to create long-term, stable and sustainable returns for investors. GF Fund gives a higher weight to long-term performance in the assessment and guides investors to accumulate long-term performance.
In recent years, GF Fund's core competitiveness in investment management has been further consolidated, and its excellent investment capabilities have created good returns for investors. As of the end of 2021, data from Galaxy Securities shows that the annual growth rate of 13 funds managed by GF Fund has exceeded 30%, and the growth rate of 16 funds in the past three years has exceeded 200%, of which 5 funds have a growth rate of more than 300% in the past three years; Haitong Securities recently released the "Fund Company Equity and Fixed Income fund Performance Rankings" data show that GF's equity fund ranked second among 11 large equity fund companies in the past one year as well as three years.

Focus on investor education
Accompany investors through market ups and downs

Investors are important participants in the capital market and the foundation for the sustainable development of the capital market. At present, the number of individual investors in the Chinese capital market has exceeded 190 million, and 97% of the small and medium-sized investors have a stock market value of less than 500,000 yuan; the number of valid accounts of investors participating in the capital market through public funds has reached 1.19 billion. The importance of investor education services cannot be overemphasized.
When it comes to the investor education services of GF Fund, many investors may still remember that during the bear market of A-shares in 2005, 2008, and 2013, fund sales were sluggish and market sentiment was at a freezing point. Activities such as "Quarterly investment strategy meetings" convey the latest market information and professional investment ideas to investors. This event, which has been held in several rounds of A-share bear markets, not only conveys scientific concepts and methods to investors but also represents the intention of standing with investors during the bear market together.
Today, "Heart Bridge Journey" has become a key brand of GF Fund's investor education services. In 2020, it organized more than 1,000 events, and in 2021, it organized more than 1,500 events, covering more than 100,000 sales channels, and reaching millions of investors.
In 2021, under the call of the China Securities Investment Fund Industry Association, GF Fund officially launched a series of activities for investor education in third- and fourth-tier cities and universities to popularize financial knowledge, prevent illegal investment activities, and financial fraud. Second, organize educational activities for college students to improve their financial knowledge.
Considering the gradual salinization of wealth management services, more financial products, and investment behaviors are moving online. With the advantage of high efficiency, GF Fund’s investor education services are also advancing with the times, constantly innovating content forms, communication platforms, etc., striving to expand coverage, and provide free, professional, and convenient services. The investor education service of GF Fund has now amounted to more than 34 million person-times.

Be a responsible corporate citizen
Create more beauty for society

With the transfer of residents' wealth allocation to the stock market and the booming development of the asset management industry, more and more fund companies are creating more value for investors and society while realizing their own growth.
Fund companies have unique advantages in fulfilling social responsibilities. They can not only devote themselves to social welfare projects but also act as asset managers, using professional investment management capabilities and financial resource allocation advantages to promote economic transformation and sustainable development.
As one of the industry leaders, GF Fund improves the ESG investment system, devotes itself to social welfare, and takes multiple measures to serve the real economy. GF Fund was awarded the "ESG-Shared Value Contribution Award" in the "2021 China Corporate Social Responsibility List" for its leadership in fulfilling social responsibility.
In the tough battle to achieve carbon peaking and carbon neutrality, the financial industry, which has the function of resource allocation, needs to play an important leading role in it. GF Fund actively practices ESG investment and implements the concept of green investment, hoping to guide listed companies and investors to pay more attention to the harmony and unity of economic and social benefits. It is reported that GF Fund has joined the United Nations Organization for Responsible Investment Principles and promises to incorporate environmental, social, and governance factors into investment decisions; at the same time, it issued several green index products, and actively guides financial resources to focus on leading environmental protection industries such as photovoltaics and energy storage.
In addition to realizing its own development and continuously improving its investment capabilities, GF Fund has never forgotten to benefit society and help realize the era of common prosperity.
GF Fund has assumed the responsibility of a citizen and actively participated in the support of several underdeveloped areas. Besides, the company also established a multi-level education public welfare support system to help the development of education in underdeveloped areas. The public welfare projects such as the “Reading Promotion Program” have been launched for nearly 50 schools and covered nearly 10,000 people across the country. Up to now, GF Fund has invested more than 54 million yuan in public welfare undertakings such as promoting teaching and learning, helping the poor, emergency relief, and helping the sick.